Hypergallery is committed to preserving your privacy online. This policy explains how we use and protect the information that you provide to us. We do not sell your personal information to others. This website is not for use by children and we do not knowingly collect data relating to children. 

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data.

Hypergallery Limited is the controller and responsible for this website. Contact details can be found here.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We collect data from and about you in the following ways:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: purchase our products; subscribe to our communications; request information to be sent to you; enter a competition, promotion or survey; or give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please read on for further details.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer the following kinds of personal data about you:
  • Identity Data (first name, last name, username or similar identifier, title)
  • Contact Data (billing address, delivery address, email address, telephone number)
  • Financial Data (payment card details)
  • Transaction Data (details about payments to and from you and other details of products you have purchased from us)
  • Technical Data (internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website)
  • Usage Data (information about how you use our website, products and services)
  • Marketing and Communications Data (your preferences in receiving email marketing from us)
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, information about your health and genetic and biometric data).

When you make a purchase, you will be asked to provide certain information about yourself including your name, contact details, and IP address. Our SSL certificate ensures this information is properly encrypted. We do not store your credit card details. Your other details relating to your order will stay on file under your order number for our records only.

Google Analytics collects information about your usage of our website which we may refer to in order to improve our visitor experience. You can read the Google Analytics security and privacy principals here.

Hotjar is integrated into our website to help us understand and improve visitor experience. You can find out more about their approach to privacy here.

Credit or debit card information is processed on our behalf by SagePay (view their security policy here), and by Paypal (view their privacy policy here). .

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  • Performance of Contract: processing your data where it is necessary for the performance of a contract (usually a purchase) to which you are a party or to take steps at your request before entering into such a contract.
  • Legitimate Interest: where it is necessary for conducting and managing our business, and to enable us to give you the best service/product and the best and most secure experience, as long as your interests and fundamental rights do not override those interests.
  • Compliance with a legal or regulatory obligation: processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
We may use the information to inform improvements our site and to supply the goods or services you have requested. It will also enable us to bill you and to contact you when necessary concerning your orders.

Further, where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you. Our marketing communications are delivered by Mailchimp.

We take appropriate technical and organisational measures to guard against unauthorised or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data. While no computer system is completely secure, we believe the measures implemented by our site reduce the likelihood of security problems to a level appropriate to the type of data involved.

As with most websites, uses cookies. Cookies are small files which many web sites transfer to your hard disk. Where used, these cookies are downloaded to your computer automatically. They help us to improve our website and the service that we provide to you. All computers offer the option to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access elements of our website. By using our website, you agree that we can place these cookies on your device.

If you aren’t happy about the contact you have received, or change your mind about being contacted in the future, please unsubscribe or let us know by email or telephone.

Should you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase or other transactions.

Any changes to our privacy policy in the future will be posted to the website and/or announced by email.

If you have any questions about our use of your information, please get in touch.